Startup Innovation Through Community Participation
Co-written by: Christine Williams
There is no doubt we live in a great city. Wilmington has been praised in many media outlets, getting kudos for its location, great food, University system and sense of community. Wilmington is just one of the great examples of how vital the surrounding community is to the success of local businesses, and vice versa, a mutual support system of sorts. For a locally owned company, a great relationship with the community can ultimately be a determining factor for success. This mutually beneficial relationship between a local company and the surrounding community is personified in education, outreach and community engagement. Here at Elite Innovations we think that is the difference between a good and a great company.
One of our biggest priorities here at Elite Innovations is to foster successful relationships in the community within Wilmington, starting with students.
Students are the future creative and innovators of our community and responsible for its acceleration and future success. A child’s mind is a great thing, ready to absorb information, ideas and come up with truly wondrous ideas.
This past summer we hosted many kids’ camps at Elite Innovation’s MakerSpace. One of the student and staff favorites was an “innovation lab,” challenging students to essentially “build a better mousetrap” car. Among the students was a group of 10-12 year olds from UNCW’s Engineering Camp, led by Kathy Ibbotson.
Our staff was blown away at the enthusiasm and creativity of the young engineering enthusiasts. The students, who were from all over NC, were able to use their skills to collaborate with one another and create functioning cars that were both impressive and entertaining. This collaboration and creativity can be seen in our community every single day.
One of the staples of the Wilmington creative arts scene is the Cucalorus Film Festival, now in its 21st year of presentation. Elite Innovations aims to strengthen ties within the creative community by teaming up with Cucalorus this year in a new and exciting branch of the festival called Cucalorus Connect.
Presented by the Center for Innovation and Entrepreneurship at UNCW, a strong and enthusiastic supporter of Elite Innovations, Cucalorus Connect’s inaugural event will be a conference that hosts the heavy hitters of the start-up community and those that are driving new business. Connect highlights “[the] artists of the 21st century,” Brawley has said. This concept includes start up owners, CEOs, programmers, technology creators, incubators and many other inventive job creators.
By positioning ourselves alongside of forward-thinkers like start-ups at UNCW’s CIE and the staff who run Cucalorus, we are aiming to drive new and unique ways of merging creative arts and business into the community.
A company can only be a strong as the community surrounding it. The community in which a company exists acts as its extended family, a mutual support system. The community holds a wealth of knowledge in different sectors and a great relationship with the community can ultimately be a determining factor for success for locally owned companies.
Strength comes in numbers and those numbers add up to collaboration within a community that works and grows together. The culture of a start-up is different than that of a franchise or company branch that may be opened. A start-up is, in its very nature, a labor of love, a passionate endeavor and full of enthusiasm. It takes a community with members of the same qualities to solidify the impact of these companies. We view the Wilmington community like one big company, everyone with their unique abilities and strengths, but all working together toward one movement. The consistent positive enforcement that we all give to each other breathes purpose into all of our missions in building an exciting business community and in turn, a thriving economy.
Here at Elite Innovations, we are proud to sponsor and be part of many great things happening in the community. Stay tuned to find out how we are drumming up some new exciting things in Wilmington and beyond.